Ecological Reshaping and Subjectivity Reconstruction of Content Production in University Internet Ideological and Political Education from the Perspective of Human-Machine Collaboration

Abstract

With the explosive growth of Generative Artificial Intelligence (AIGC) and its deep intervention in the field of knowledge production, the content production ecology of Internet ideological and political education in universities is undergoing a historic transformation from "PGC/UGC" to "AIGC." While this technological leap significantly liberates productivity, it also triggers deep tensions between "technological subjectification" and "human objectification" within the educational field, confronting online ideological and political education with the dual challenges of ecological imbalance and a crisis of subjectivity. Based on Marxist human theory and the perspective of technophenomenology, this paper proposes that "human-machine collaboration" is not only a new paradigm for technological application but also the ontological basis for the ecological reshaping of online ideological and political education. The article argues that amidst the risks of "new alienation" constructed by intelligent technologies, we must transcend the binary opposition of "technocentrism" and "technological nihilism." By reshaping a collaborative ecology of "human leadership, machine assistance, and value guidance," we can achieve the subjectivity reconstruction of educators from "content manufacturers" to "value architects." Furthermore, this paper systematically elucidates the practical rationale for building a new ecology of human-machine collaborative education from three dimensions: the reconstruction of production relations, the return of emotional interaction, and the regulation of algorithmic power, aiming to provide a theoretical landscape and action guide for the high-quality development of university Internet ideological and political education in the intelligent age.