Research on the Application of Official WeChat Public Platform of Colleges and Universities in Ideological and Political Education

Taking Wenzhou Polytechnic as an Example

Abstract

Under the background of accelerated digital transformation, WeChat public number has become an important carrier of ideological and political education in colleges and universities with its features of wide dissemination of information, instantaneous communication and interaction, and fast access to content, which profoundly influences the values, ways of thinking and cognitive methods of college students, and at the same time, brings new challenges to the effective development of ideological and political education in colleges and universities in the new era. This paper takes the official WeChat public number of Wenzhou Polytechni as an example, analyzes the problems and deficiencies in the application of the official WeChat public platform of colleges and universities in the process of ideological and political education, and puts forward the corresponding optimization countermeasures, with a view to providing references for the WeChat public number of more colleges and universities to play a better role in the educational function, and to enhance the effectiveness of ideological and political education.