The Coupling Relationship Between Language Landscape and Rural Revitalization: Taking Four Language and Writing Demonstration Villages in Huzhou as An Example

Abstract

This study explores the coupling relationship between language landscape and rural revitalization through four language and writing demonstration villages in Huzhou, China. Based on the collection and analysis of approximately 800 effective language landscape corpus samples, the research identifies four underlying logics connecting language landscape construction with rural revitalization. Findings demonstrate that language landscapes function as cultural carriers inheriting local traditions while creating innovative cultural expressions; they enhance communication efficiency and strengthen social cohesion; they serve as governance tools transmitting policies and values; and they drive economic development through distinctive rural branding and related industries. The study concludes that language landscape construction should be guided by local characteristic culture while absorbing excellent foreign influences, balance standardization with local distinctiveness, support modernized rural governance, and maximize economic potential through innovative applications in cultural and creative industries. These findings provide theoretical and practical implications for leveraging language landscapes to promote comprehensive rural revitalization.