Discussion on the Talent Cultivation Model for Marketing Majors in the Digital-Intelligence Era

Abstract

In the digital intelligence era, the cultivation of marketing professionals presents three major statuses: deepening integration of industry and education, digital and intelligent transformation of courses, and the construction of "double-qualified" teachers. However, there are still core problems such as curriculum lagging behind technological iteration, weak digital literacy of teachers, and superficial industry-education collaboration. To address these pain points, the improvement paths should focus on three aspects: first, constructing a dynamic curriculum system of "AI + real projects" by embedding AIGC tools and interdisciplinary knowledge graphs; second, building an empowerment system for "double-qualified and dual-capable" teachers to bridge the capability gap through immersive technical practice and on-campus enterprise mentors; third, deepening scenario-based practical industry-education integration, promoting capability symbiosis through intelligent supply chain replication and the integration of competitions and employment. Essentially, it is to take technology as the axis and industry-education as the vein, realizing a fundamental transformation from knowledge imparting to digital intelligence decision-making ability.